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C.D. Peacock – Jewelry Store

CD Peacock

C.D. Peacock: Chicago’s Jeweler Since 1837

Official Rolex Jeweler – Visit our Rolex Showroom at The C.D. Peacock Mansion for expert service.

Fine Jewelry & Swiss Watches – Discover exquisite diamonds, luxury timepieces, and elegant gifts.

A Legacy of Excellence – Family-owned for over 185 years, setting the standard in craftsmanship and service.

Official Website : https://cdpeacock.com/

The CD Peacock Mansion, also known as the "House of Peacock," is a historic symbol of luxury and sophistication in Chicago. The flagship Mansion includes a bar, lounge and private VIP rooms, making CD Peacock one of the largest jewelry and watch experiences in the U.S.

Since its founding in 1837, CD Peacock has established itself as Chicago’s premier jeweler, blending timeless craftsmanship with exceptional service. The mansion reflects this legacy, serving as more than just a showroom—it’s an experience that embodies CD Peacock’s dedication to elegance and quality. With its opulent design and carefully curated pieces, the space offers a unique setting where clients can explore an array of fine jewelry, high-end watches, and custom designs, each representing the brand's enduring commitment to excellence. CD Peacock is Chicago’s oldest existing jeweler, dating back to pre-Great Chicago Fire. They have remained one of Chicagoland’s top jewelers for almost two centuries by staying true to their commitment to only the highest quality customers expect from luxury jewelry.

Today, C.D. Peacock has 3 locations in the Chicago metro area serviced by Sentry Security, including CD Peacock’s corporate office. Sentry monitors and maintains roughly 100 other jewelers in the Greater Chicagoland area.

For a jeweler to meet their insurance company requirements, they must undergo the rigorous certification process from Underwriters Laboratories (U.L.). Sentry Security is well versed in the requirements to obtain U.L. certification and has successfully obtained it for all C.D. Peacock locations.

CD Peacock Case Study

C.D. Peacock Security Challenges

Problem Statement

Ensuring maximum security for assets, customers, and operations while meeting U.L. certification and industry standards.

Risk Assessment & Monitoring

  • Supervised Wiring: Any tampering triggers an alarm to the monitoring station.
  • 180-Second Check-In: The system panel communicates with the monitoring center every 180 seconds to detect tampering.
  • Motion Detection Rule: No one can take more than four steps without being in view of a detector.

Access Control & Intrusion Prevention

  • Vault & Safe Protection: Equipped with vibration detection.
  • H.D. Cameras & Hold-Up Alarms: High-definition surveillance and wireless panic buttons ensure rapid response.
  • U.L. Certified Security: Compliance with top safety standards.

Solution by Sentry Security

  • Successful Project Execution: Designed and engineered a fully UL-eligible security system within C.D. Peacock’s timeline.

  • Overcoming Supply Chain Challenges:

    • Identified and sourced alternative suppliers.
    • Developed creative solutions to stay on schedule.
    • Ensured timely project completion despite disruptions.
  • Expertise in UL Certification:

    • Many providers install standard systems with only a few UL-rated components.
    • Non-compliant systems often require costly reinstallation.
    • Sentry Security is frequently called in to correct and certify systems properly.
  • Ongoing Compliance & Inspections:

    • Conducts annual inspections on all UL-certified systems.
    • UL regularly audits Sentry’s portfolio to ensure continued compliance.
  • Trusted Security Partner:

    • Delivers fully UL-certified security solutions.
    • Ensures compliance, reliability, and long-term system integrity.
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